Renaissance Hotels x La Quinta Brewing
To express its commitment to local craft, Palm Springs’ Renaissance Esmeralda Resort collaborated with the local La Quinta Brewing Company to produce a limited-edition amber ale to share with the resort’s guests. I teamed up with my friend April Boardman of Redhead Design to give this beer a name and brand narrative while she worked up some incredible package designs for the resort’s marketing team. The winner was Skyfire, a reference to the color of the San Jacinto and Santa Rosa peaks at sunset. But the top three options are shown here.
Experience a signature local ale inspired by the moment desert heat turns to crisp evening air. No matter what time you indulge, you’ll definitely feel the glow.
From artists to outlaws, legendary figures have long been drawn to our desert. This crisp brew, crafted by locals, celebrates the community they created here.
At the foot of the Santa Rosas, hues of sand transform to the color of cactus flowers. Here, rugged beauty comes together with a passion for craft. Raise a toast to your arrival.
Project Details
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Creative Director/AD: April Boardman
Production & Digital Studio: Redhead Design
My Role: Brand Development/Copywriter