California Goes Green
Californians want money-saving, eco-friendly appliances in their homes and businesses. The State of California and its utility companies want money-wasting, greenhouse-gas-emitting appliances gone from the grid, forever. To achieve those perfectly-aligned ambitions, GoGreen Financing makes loans for sustainable renovations accessible to a lot more people. Our job – with help from amazing illustrator/animator Jeremyville – was to to make the process of getting one of those loans a lot more simple, understandable and do-able.
Project Details
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Art Directors: Azalia Felipe & Greg Trotter
Website Copy: Brooke Ramos
Production & Digital Studio: Andrew Enzweiler, Vanessa Svencara, Angel Jimenez, Carlos Tirado, Crystal Gaskin
Social Media: Monica Jauregui
Agency Producers: Bill Robbins & Robert Farthing
Project Mgmt: Tristan Barta & Annette Brown
Account Mgmt: David Kovacs, Ali Mollering & Alan Perkel
CCOs: Tom Ortega & Peter BuckMy Role: Creative Director/Copywriter
Illustrator/Animator: Jeremyville
EP/Creative Dir: Megan Mair @ Studio Jeremyville
Music: Aron Orosz
Audio: Sam Esparza @ BigU -
Total Impressions: 61,336,177
Website views: 70% increase
Engagement: 100% increase
Conversions: 65% increase
Overall, the campaign exceeded its annual funds distribution KPI by 240%. -
Communication Arts (Illustration)
Drum Awards (Gold, Bronze)
AAF Dist 12 (Judge’s Choice)