Fresh Cravings
Fresh Cravings makes healthy salsas and dips which are sold in grocery stores’ refrigerated produce sections, rather than alongside the jarred/preserved salsas in the snack aisle. To underscore the quality of the products’ California-grown ingredients, our team created a “Made in California” sub-campaign for Fresh Cravings’ social media channels, featuring simple images to communicate a West Coast vibe.
Zoom Backgrounds
I think I’ll always remember the second week of the pandemic lockdown as the moment every advertising creative had the exact same idea at the exact same time. We began work for Fresh Cravings in February of 2020, so here’s our Zoom backgrounds…which aligned the product’s “escape” from the traditional jarred salsa aisle to customers’ desire to escape their spare bedrooms.
Rebrand Concepts
As we moved forward with Fresh Cravings, we were given an opportunity to refresh the brand. To communicate the products’ combination of fresh, quality ingredients and build affinity with a young, creative customer base, we landed on the concept, Food for Food People.
To those who believe there is never a wrong time for nachos, we have one thing to say…
When’s brunch?
You put more effort into the snack…
We put more effort into the salsa.
Influencer Activation: Show us your #Shelfies
Project Details
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Art Directors: Jess Rahimzedeh
Social Media: Jillian Fontaine
Digital: Aaron Smitthipong
Project Mgmt: Elyse Field
Account Mgmt: Rene Hinz, Kelsey McGee
CCO: Tom Ortega
My Role: ACD/Copywriter