Herbal Wellness Center
There are days when this business is soul-crushingly difficult. And then there are days when a guy decides his cannabis dispensary lacks curb appeal, so he calls up your agency and asks if you’d mind pitching some ideas. Below is my favorite among several concepts we developed. In addition to exterior art, what was described to us as a “friendly rivalry” among strip mall business owners made a set of reserved parking signs into a critical aspect of the project. To keep it fun, we came up with the idea to give the three most prominent signs a general theme that would change periodically, so the outgoing signs could be used as giveaways for top customers.
Project Details
-
Art Director: Brooke West
Art Buyer/Print Producer: Bill Robbins
Project Mgmt: Annette Brown
Principal/Account Mgmt: Alan Perkel
CCO: Peter Buck
My Role: Creative Director/Copywriter