A Perfect Match.

The multi-state Powerball and Mega Millions games offer the biggest jackpots in the lottery world. But until 2010, each state could only offer players one or the other. When the restriction was lifted, states rushed to adopt both. The opportunity was to offer players twice the chances at nine-figure prizes. The challenge was to keep the the games from cannibalizing one another. Our strategy for the Arizona Lottery was to bundle them at retail, while letting players know that together, they're the perfect match.

Project Details

  • Art Director: Laurie Godfrey
    Agency Producer: Robert Farthing
    Project Mgmt: Chaz Smith
    Account Mgmt: Dawn Kemmer & Holly Parlette
    CCO: Tom Ortega
    My Role: Copywriter

    Production Co: Paula Merrill Productions
    Director: Tim Kendall
    EP/Creative Dir: Paula Merrill
    Editorial: Rob Beadle @Copper Post
    Music/Audio Post: Bob Giammarco @AudioEngine

  • The weekly Powerball/MegaMillions bundle succeeded, increasing existing Powerball sales and contributing to a revenue increase for the Arizona Lottery, totaling $250m annually.

  • AAF District 12 (Gold)

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