Wonder makes you.

For the University of Arizona, it all comes down to wonder. Wonder is the force that drives us to explore, to invent, to push the outer limits of what human beings can achieve. So, as Gen Z grapples with the challenges of the world it inherited as it simultaneously wonders, “what good is a traditional college degree, anyway?” our team refocused the campaign to highlight what the university’s brightest minds are working to achieve in areas like water conservation and the eventual mining of resources from the asteroid belt – without losing a sense of the social benefits online institutions can’t replicate.